Know-How Exchange : Strategy

Well, most of the medical in Canada is government run, so your best best is the doctors themselves. The doctors have to submit their billings to the health departments, then await payments. Why not try a piggyback with some of the pharamcuetical reps. They are making calls anyway, why not use them as a lead generator and prequalify leads?

Have you tried to going any conferences for Hospital administrators or Dr Office Managers. These seem like the people you need to reach. These people must attend some professional events. Be sure that you advertise there.

Mike

Work out a deal with your current clients to give them a big discount/rebate on their billing if they will make a few calls to their peers at other facilities. They have probably met them a conferences, etc. It would not be a big stretch for them to make a call (send email) that sounds something like this, "Hey John, this is Jim over at Mercy Hospital. We met at the symposium in Atlanta that dealt with cost containment in the industry. I wanted to let you know about a new service that I discovered. It has save me thousands and I wanted you to know about it.............."