Know-How Exchange : Branding

Patty,
As 'guru' is a noun often used in the marketing world to highlight an individual that has keen knowledge/wisdom on a given subject, my first reaction to the name, without any in-depth-thought, is that the name implies some sort of 'advice' site on how to spend "wisely' or 'smartly'. It does not give me the impression that you're 'selling' something.

Mayrah

I'd echo Mayrah, Patty.

When I think guru, I think expert. So your site tells me your going to be an expert on spending - but there seems to be a kind of disconnect to infer that "spend guru" pertains to spending wisely. I am not sure what it is, but it is as if the two words are not complimentary.

Good Luck!

CVN

spend guru reminds me our government--experts at spending. I think "spend" is the wrong word--guru could work--as Patty correctly points out, it usually refers to someone who is "expert" in a field. Amazon isn't really that much of a discount operation, they started out, like any bookseller, discounting books off retail, but that was already pretty well established in the book market--book clubs started that back in 1927 when Book-of-Month Club was started. What made them great was the ability to find any book, fast and get the discount for it, then they, of course expanded into other markets based upon the strength of the brand.

I'm not sure you're really saying what it is that you do and offer with the name "spend guru"--so I'm not in love with it at all.

to me "spend guru" sounds like a site where people would find purchasing advise, consumer recommendations and the like, and not a buying site like Amazon.

I agree with comments above, these words really do not go together.

How about BulkBuying Guru?!

The name needs not necessarely be a reflection of your business, as long at you can create an easily identifiable brand identity(see Alibaba.com).

Another idea:
Manufactured.biz - Bulk-buying at hand reach!
(the .com is taken already)

Hope it helps,
Davide

As you are selling things and not 'advising' people to spend or giving people advices on their expenditure etc, the choice of word guru may not be right choice

How about
1) PuruGuru: Evokes purchasing and expertise (e.g. we do the hard work around RFPs, etc. to get you the best quality and price), is simple to spell, is easy to remember

2) PurchSearch: Again, evokes purchasing expertise, and is repetitive & simple. (Whoops - already used)

3) PurchFryer: Simple and "shocking". Evokes purchasing expertise and hot deals or similar "heat" implications. This will attract attention, and will be easy to remember.

4) PurchGrinder: As above. In this case it evokes grinding the suppliers for better prices.

Hope that helps.
Dave

I'm with PhilGrisoliaMarketing. I couldn't have said it better myself. The word "spend" is the problem, not "guru."

I have a Dutch/European background. For me 'guru' means a knowledgeable person. No negative connotations whatsoever. I think I can speak for the European area in that respect. As for 'spend guru' I would indeed think this is a company or service that helps me spend and budget wisely and knows the ins and outs of it.

Maybe SpendMiser.com or PurchaseMiser.com. Those both carry the connotation of not spending or being carful when you make a purchase. Perhaps simply PurchaseStuff.com.

Maybe it should be more personal to your client:
MySpendMiser.com
MyPurchaser.com

thank you all for your feedback - after much deliberation based in part to this message board feedback - we decided on a different name: spendsmart

this helped a lot

thank you all - Patty