Branding - New Company Name - Waxpoetix from Anonymous: MarketingProfs Question 26627

Topic: Branding

New Company Name - Waxpoetix

Posted by Anonymous on 11/23/2008 at 8:34 PM ET 125 Points

Marketing consulting with specialty in copywriting...what do you think of the name? thanks

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Posted by ilan on 11/23/2008 at 8:54 PM Accepted

Not good...
Posted on 11/23/2008 at 9:29 PM Author

Ilan can you elaborate a bit?
Posted by Gail@PUBLISIDE on 11/23/2008 at 9:56 PM Accepted

This name would not be my selection.

It conveys a relationship to more stylized writing, not general copy writing. The name also does not suggest that you specialize in marketing copy.
Posted on 11/23/2008 at 11:25 PM Accepted

What is the target customer? This name seems like it would be aimed at a web-based, biz 2.0-type crowd. Maybe young, informal, fast-paced. People with a Foosball table in the office.

Doesn't seem like it would resonate with an old-line, traditional, formal customer (accountants, banks, legal).

Anything ending in 'ix' strikes me as trying too hard to be hip and cool. I appreciate the cleverness of the name, but what really matters is how it resonates with the target.

Just my gut reaction.
Posted on 11/23/2008 at 11:45 PM Author

thanks so much for all of your thoughtful responses I am truly grateful...I have had suspisions about the name and in a bit of denial over response from clienst and prospects (a lot of explaining) and this is very helpful!
Posted on 11/24/2008 at 12:20 PM Author

I just want to say how much I appreciate the responses I received in such a short time and the polite honesty employed. thanks so much! Steve Averill