Question

Topic: Branding

Need Help Naming My Newsletter

Posted by Anonymous on 11/24/2008 at 4:09 PM ET 500 Points
I am designing a newsletter for real estate agents I want to work with. I am a mortgage broker and this letter will go out once a month, free, and be full of the latest up to date changing rules and guidelines for mortgage lending. Agents need to know this as it impacts their customers. Other competing brokers don't always keep up with the rules nor bother to inform the agents. I see a chance to set myself apart. My first newsletter will tell about me and my credentials and include a photo; it will be in a newspaper format, with a header and columns and plenty of white space to make it easy to read. I will promise monthly mailings of the latest changes. This is a chance to brand myself as well...and I just cannot find
the "perfect" name. Can anyone help me?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 11/24/2008 at 6:17 PM Author
    Phil, go back and re-read what I posted.
    I believe I made that very clear.
    That's exactly what my newsletter is about- INFORMATION.

    I am introducing myself in the first issue and giving valuable advice and then every issue will also have valuable advice.
    How stupid would one be to mail info about themselves ONLY. every month?
    And worse, how stupid would one be to mail valuable info without stating the source and the background of the source? You do have to establish your credentials at the beginning!
  • Posted by Jay Hamilton-Roth on 11/24/2008 at 8:44 PM Accepted
    Kim - I'd suggest also a link in the newsletter back to your website and/or RSS feed to get any important changes that real estate agents need to know immediately.

    Real Lending News
    Lend Me Your Ear
    The Real Estate Lending Advantage
  • Posted by kevin.shoesmith on 11/25/2008 at 6:05 PM Member
    Lenders Listen Up!

    What's Up
    with lenders

    Lenders' Info Line

    Lenders' Lifeline

    Mortgage Lending NOW! (italicize NOW to emphasize urgency/action)

    MLInfo
    The source for everything you need to know about the Mortgage Lending Industry

    ML Source
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)