Question

Topic: Branding

What Does Viseqs?

Posted by Anonymous on 11/26/2008 at 12:45 PM ET 250 Points
hi,I'm trying to learn and become a branding expert. Any suggestions to help me getting started?
In my reading, I saw VISEQS service provided by a company, what does this mean? Sorry if the question is too basic...
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RESPONSES

  • Posted on 11/26/2008 at 3:21 PM Accepted
    You can start your branding education by working your way through the book list on the Dialogue Marketing Group website.

    I have never heard of VISEQS. Maybe someone else can help.
  • Posted on 11/26/2008 at 4:22 PM Accepted
    VISEQS is a unique methodology developed by The Brand Union (formerly called Enterprise IG) to identify and explore both a brands’ existing visual equities and develop a hypothesis for future opportunities that will communicate the desired positioning.

    www.thebrandunion.com

    they are as far as I can tell, the only company branding VISEQS and offering this as a service.

    Hope this helps.
    Renee
  • Posted on 11/27/2008 at 9:15 PM Author
    thank you for your help!
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