Question

Topic: Branding

Co-branding

Posted by hans on 1/5/2009 at 2:28 AM ET 250 Points
I'am looking for good examples on Co-Branding. Focus on software Industry and with Partners/Resellers.

Regards,
Hans
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RESPONSES

  • Posted by Paul Kemper on 1/5/2009 at 3:06 AM Member
    What precisely are you looking for and what's the reason you want samples?

    I mean, are you looking for co-branding collateral design, a co-branding plan, a co-branding strategy?
  • Posted by hans on 1/5/2009 at 3:45 AM Author
    Hi,

    I'am just looking for something to show as a good example. It can be some ads from well known brands or co-branding that has got high attention and focus.

    Regards,
    Hans
  • Posted on 1/5/2009 at 8:37 AM Accepted
    Frontier, Yahoo:

    Yahoo/Frontier
    https://www.redorbit.com/news/technology/1508575/frontier_communications_ch...

    Yahoo/Verizon:
    https://news.cnet.com/Yahoo,-Verizon-launch-co-branded-DSL/2100-1034_3-5841...

    Adobe/Apple:
    https://www.zoom-in.com/design/news/full-sail-co-brands-magnet-medias-adobe...

    Rand McNally StreetFinder and Handmark PDA:
    https://www.handmark.com/company/press.php?id=23

    Marketing-Riot
  • Posted by Mikee on 1/5/2009 at 9:08 AM Accepted
    Computers come with a sticker on them "Intel Inside". Sometimes computers have a sticker "Windows Vista" letting me know that it is running vista.

    Both of these are examples of co-branding that seem to be working.

    Mike
  • Posted by Mikee on 1/5/2009 at 11:58 AM Accepted
    Qwest provides satellite TV using Dircect TV's service.
  • Posted on 1/5/2009 at 7:20 PM Accepted
    - Roku and NetFlix.

    - Nike and Apple

    - Fast Food Joints and most Movie Studios

    Look around, there are lots of examples in everyday life. I betcha you'll find several in your home.
  • Posted by Elaine on 1/5/2009 at 7:20 PM Accepted
    There are also cause marketing examples such as Yoplait and Susan G. Komen for the Cure.
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