Know-How Exchange : Branding

If I'm reading your question correctly, I think that if you're looking for unique deliverables, you're looking to see how individuals react to branding, not how the masses see it.

You may be referring to customer service -- it's individual for everyone based on their needs, but helps secure a reliable brand -- or simple attitude. A positive attitude regardless of what the client brings to the table will help place the service business high on the word-of-mouth list and thus, generate consistent buzz.

Sound like you are looking for the external symbols or tangible manifestations of those brands.
Why don't you google "creative services" and see what comes up.
Look at the results and judge for yourself.
What is successful for me, may not be successful for you.
I don't know what your measurement for "successful" or "Unique" are

Hi, Kenneth:

The Nikes and McDonalds of creative services.
Saatchi and Saatchi came to mind for me. Visit advertising age online at:

https://adage.com/datacenter/

See which of the creative services agencies you recognize in reviewing some of the lists and that will probably answer your branding question.

Marketing-Riot

You have asked about examples where creative services firms have successfully branded themselves.

I would suggest that you do a Google search on the largest advertising agencies. I believe that you will find that the majority of largest firms use highly generic names, rather than names which pigeonhole them into particular types of work.

All too often, I have been marketing for a firm with a very specific name, and it had to explain to prospects why the firm name and tagline no longer represents what the firm is doing. As a creative services firm, you'll want to find folks who have problems and lots of money, rather than firms which match some name or some brand which seemed like a good idea at the time.

Back while I was in business, I was considering changing my firm name to Krehbiel, Krehbiel, Fitzgerald; since this would create the impression of a professional firm which brought together experts, without locking me in to a particular type of work.

Good luck to you.