Question

Topic: Branding

Promotional Products / Printing Co Name/tagline

Posted by Anonymous on 1/20/2009 at 4:52 PM ET 125 Points
I have read some of the questions and answers on this site and I am amazed at the creativity and exchange of ideas!

I was hoping for a little help. I am a small business owner who offers two lines of business: promotional products (all things promotional) and brokered printing services. I have two companies: Promotion Alliance and Printing Alliance. What I am looking for are good taglines for each company.

So far I have considered factual taglines such as: Promotional Products and Logo Apparel -and- Cost Effective Print Management. I know, not so good.

Ideally, I would like to communicate to my customer's how they will benefit from using my services. I work from a home office, but have the support of many promo/print industry suppliers.

My customer base is primarily people I have known for many years. Although I am enjoying referrals nearly each week, I also need to develop new business and new accounts/customers.

Any suggestions would be MUCH appreciated!
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RESPONSES

  • Posted by Gail@PUBLISIDE on 1/20/2009 at 6:38 PM Accepted
    I would actually promote each service separately in your marketing since they are distinctly different.

    Do you have the ability and dedication to bring attention to these services that are so important to businesses?

    While you are absolutely fortunate to enjoy consistent referrals, I think you'd generate additional outside interest and attract a greater audience if you identified the benefits of each of your businesses based on their own merit.
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