Question
Topic: Strategy
Vendor Co-op $ Maximization & Management
Related Discussions
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Real Estate Company Unique Value Proposition.
- Nps Strategy & Change Management
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- mgoodman 77,301 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,342 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points
For example: What are the levels of vendor contribution in branded apparel? – For which activities? How can we determine how much money may be ‘left on the table’ and how to best increase the amount of vendor funds received?
I’m getting the Red Book of Co-op Programs for published rates by supplier, but how much more is realistically available from various vendors and what are the best and brightest ways to get and leverage it for fixture investment, ad/promo support and margin improvement?
Any suggestions for a retailer on how to structure and optimize co-op dollar programs would be appreciated.
Thank you for your help.
-Steve