Know-How Exchange : Branding

Hi KB in Seattle,

I may have a simple solution for you, given your budget constraints.
Please contact me at [phone number deleted by staff].

Tim

KB,
I have been doing exactly what you are asking for during the last 10 years at the University of Chicago.
Even if I'll give you all my teaching materials, your audience will not benefit from it.
You might as well read to them from a book, (and there are 100's of them...) but you will not get results.
This topic is only deliverable with a good teacher/trainer/mentor and its not going to get results immediately.
Let me know if you want to discuss. [phone number deleted by staff]
Good luck, IG

Dear KB,

Question: Do you have research data to help direct brand development?
Do you have any budget at all?
Thanks
Bill McGill, PhD

KB...

Couple of questions:
How big is the group you need to lead?
How soon is the exercise to be held?

I rather agree a book is not your best answer, but hopefully can at least point you in some good directions for taking what you already know via your experience and translating it into leadership.

Branding is not as easy nor "fun" as it looks, but I am guessing you already knew that :)

Thanks,
--
Mandy Vavrinak
Crossroads Communications
[Phone number deleted by staff]

Thank you so much for your feedback so far.

Our goal, as you know, is to find a workshop/workbook designed by a branding professional to help us (members of a program awareness raising committee) lead this program branding effort "in-kind." Team members are all accomplished management and communications professonals who have been involved in branding efforts but not actually led them. So far we haven't found such a product but we continue to look.

We are not a big corporation or organization. We are a program within a state agency that has no funding for brand consulting but does have lots of smart people ready to do their best and learn in the process.

We are exploring getting permission from a renowned branding expert to use his materials (now in a book but reproducable) probono, as long as we clearly recognize his contribution. We are hopeful that this approach will fly.

Again, thank you and do let us know if you produce or know of a step-by-step brand development workshop/workbook that you think might be helpful to us.

This site is terrific, and we are impressed by our first effort using this forum.

KB in Seattle

Thanks to all for your participation.

At the request of the author, this question is being closed and the points are being refunded.

Regards,
Forum Moderator