Branding - positioning of fmcg in rural market from Anonymous: MarketingProfs Question 2766

Topic: Branding

Positioning Of Fmcg In Rural Market

Posted by Anonymous on 8/14/2004 at 4:55 AM ET 250 Points

present scenario of rural market in india.
and
positioning of fmcg in rural market

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Posted by Carl Crawford on 8/14/2004 at 5:19 AM Accepted

hi sam_dwivedy,

we need abit more info if we are able to help you. are you a student if you are i suggest you click on the "Important guide lines" link. they arew rules that the whole communtiy has set up to help us help you. i suggest #5 will be of the most use to you.

in the mean time here are some past links to past questions that might be of use to you.

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1988

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1992

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2491

i hope this helps

have a nice day

Sweetasman01
Posted by Mushfique Manzoor on 8/15/2004 at 4:28 AM Member

FMCG stands for Fast Moving Consumer Goods

sam, would you pls provide us with more information regarding your question.
Posted by Mushfique Manzoor on 8/16/2004 at 7:10 AM Accepted

hi sam

while positioning any FMCG product in rural India you can do that in line with Utility, consumers lifestyle, heritage etc. that comes/associated with the product/brand.

position your brand close to the heart of rural people. Also the pricing has to be value for money. this two factors will create a good position for the brand to consumers(Distribution has to be perfect, mind that).

with very scanty information, this is what came up. give us more information, then we can help more.

cheers!