Question

Topic: Branding

Fresh Identity For A Natural Toiletries Range

Posted by cluey on 2/13/2009 at 7:55 AM ET 250 Points
Can anyone help with original branding ideas for these products, to be available in 100% organic packaging.
Looking for a man/earth harmony message to fit with an unbleached color palette.
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  • Posted on 2/13/2009 at 8:52 PM Accepted
    Not sure what you are really looking for. Is this a positioning and branding issue, or are you looking for graphic design and copywriting?

    Almost regardless, it will be important to understand your target audience and its needs, values, attitudes, habits and practices, where and what they buy today, etc.

    Do you have a business plan? Where/how will the product be distributed? What country? What demographic? What price points? Etc.
  • Posted by cluey on 2/14/2009 at 12:06 AM Author
    I was actually after brand names ideas but it looks like I used the wrong category. I've reposted this question under names & taglines.
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