Question

Topic: Branding

How To Do And What Kind Of Direct Marketing Is The Best To Use In Insurance Business..?

Posted by Anonymous on 8/17/2004 at 12:16 PM ET 25 Points
What to use as a direct marketing for clients for insurance marketing..To post them..?I usualy trough comercial folders in the trash when i see them...Is there some better way to inform people in that way..?
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  • Posted by Blaine Wilkerson on 8/17/2004 at 1:25 PM Accepted
    Have you considered a website? Going the email newsletter route is a growing trend that is very successful. Plus, it enables you to develop a database marketing campaign (approx. average response from 2% to 20% compared to direct mail).

    Of course, you will need to announce the webite and get your clients to enroll, but as they do, you will begin to build a database of specific demographics of people who are ACTUALLY interested in your product, versus sending out mailers and crossing your fingers.

    It takes a while to build, but in the long run, the money you spend on a good website with a good email subscription will be less than what you spend on printing, postage, etc...and get better results.

    Feel free to contact me should you require more assistance (just click on my name).

    Thank You!
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