SEO/SEM - traffic prediction from Anonymous: MarketingProfs Question 28179

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Topic: SEO/SEM

Traffic Prediction

Posted by Anonymous on 3/19/2009 at 9:36 PM ET 250 Points

What's the best way to calculate the amount of traffic that some keywords will give to a certain page after Seo optimization?

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Posted by SteveByrneMarketing on 3/19/2009 at 11:24 PM Member

(Sometimes this site has some problems, maybe midnight maintenance)

It depends on many variables. If it were me, I would select a dozen two or three word phrases (keyword phrases), put several in every site page as a title tag: your keywords<title>, salt them into all body copy and move on to social media optimization (with the same keyword phrases). Google's business model is not supportive of manipulating search results by the seo guys. Google's business model is supportive of social media networking. <br><br>With a budget of $10K, I would spend $1K on SEO and $9K on SMO. And measure everything. You can't fight a tidal wave. <br><br>I know all the SEO people will give you perfectly valid reasons to spend your resources on SEO. I sold SEO programs from 2004 to 2007. I switch to emphasizing SMO programs 18 months ago.<br><br>hope this helps,<br><br>Steve </div> </div> </li> <li class="acceptedpost p-2"><a name="180955" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="/ea/profile.asp?userID=673637" title="180955">Jay Hamilton-Roth</a> on <span class="postdate">3/20/2009 at 8:47 AM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> There's no easy answer, but here's a historical chart for comparison: <a href=https://www.beanstalk-inc.com/blog/2006/09/search-position-vs-click-throughs.html class="resplink" rel="nofollow" target="_blank">https://www.beanstalk-inc.com/blog/2006/09/search-position-vs-click-through...</a><br><br>The #1 position will yield on average 42%, #2 position almost 12%, and #3 position about 8.5% clicks. The key is "on average", since not everyone that searches clicks through, and some niches spend more time reading the results in-depth than others.<br><br>Take the % and multiply by recent search volume to give you a rough estimate (not a promise). </div> </div> </li> <li class="acceptedpost p-2"><a name="181004" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted on <span class="postdate">3/20/2009 at 5:48 PM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> I'd be careful about any kind of predictive model that isn't based on first-hand experience. It's not that I'm against learning from the experience of others, but that the variability is so great than an average doesn't mean much. And if you rely on the information deduced from the average, you're more likely to make the wrong decision than the right one.<br><br>Your best bet would be to experiment on your own ... with your product/category/industry, your advertising copy and keywords, and your specific target audience. <br><br>Good luck. </div> </div> </li> <li class="acceptedpost p-2"><a name="181041" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="/ea/profile.asp?userID=520671" title="181041">excellira</a> on <span class="postdate">3/21/2009 at 11:36 AM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> <blockquote>"With a budget of $10K, I would spend $1K on SEO and $9K on SMO."<br><br>"I switch to emphasizing SMO programs 18 months ago."</blockquote><br><br>A bit self serving no? Some businesses can't survive without SEO, some can. The same is true for SMO.<br><br>You may be able to make wild estimates but analytics is the only answer. There are too many variables including psychographics, keyword, industry, target audience user behavior, the message, the offer, etc.<br><br>This answer isn't likely helpful if you're in the planning stage but if you've done proper keyword research and determined the potential of your key phrases and your current positioning, you can expect a significant increase in traffic with each move in position.<br><br>You may also establish an Adwords account and use their tools to determine the clickthroughs based upon position. 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