Question

Topic: Strategy

Marketing Strategy Templates

Posted by AdamL on 3/24/2009 at 7:26 AM ET 100 Points
Hi,

I'm looking at purchasing the My Business Books Marketing Plan Manual to assist with developing the marketing strategy for a new online business. https://mybizbooks.dynamicwebware.com/our_books.cfm?action=detail&start=1&p...

I need a really good template to assist with development - it's my first time developing a marketing plan from scratch. The scope of the project is quite large, we'll be focusing on marketing brokerage services to 3 key markets initially, and then expand into other markets as the business grows.

Can anyone recommend a good marketing plan template to get me started. Preferably with a focus towards online businesses.

Thanks for your advice.
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RESPONSES

  • Posted on 3/24/2009 at 10:59 AM Member
    I read the TOC of the book you're looking at, and the price is less than $30. I don't know what more you can ask for.

    One of the most important aspects is just getting started. I say, buy the book and start making your plan. I might recommend reading some direct marketing related books too.
  • Posted by Tracey on 3/24/2009 at 3:15 PM Accepted
    I really liked "Marketing Plans" by Malcom McDonald - https://www.amazon.com/Marketing-Plans-Sixth-prepare-them/dp/0750683864/ref...
  • Posted by AdamL on 3/24/2009 at 8:32 PM Author
    Hi schulte,

    Thanks for coming back. Can you (or anyone) recommend any good direct marketing books?

    Thanks.
  • Posted by Linda Whitehead on 3/25/2009 at 4:49 PM Member
    I created my own marketing plan template, although the one I have is geared toward commercial photographers. Most of the template is generic though, so very usable. Please let me know if you would like me to email you a copy of it.
  • Posted on 3/27/2009 at 7:56 AM Member
    There's a great marketing plan template included in Reidenbach and Goeke's "Competing for Customers and Winning with Value" - available from Amazon or ASQ. You can get an electronic copy by writing me directly.
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