Know-How Exchange : Strategy

It would be important to know where you are located, as the strategies that would work in India might not work so well in UAE or North or South America (or Europe/Australia), etc.

In general you need to (a) understand your target audience very well, and (b) stress the benefits you offer -- including those that are unique to your company.

You might start by interviewing your current students to find out how THEY found out about you, what they think might appeal to the prospects just a year behind them, the things that entered their consideration set when they made the decision to enroll, etc.

That should give you a great start. If you could find a way to interview some graduates of kingfisher and frankfinn, that would be good too, because it might give you a better sense of your competitive position and how to exploit your competitive advantages and uniqueness.