Question

Topic: Strategy

What Are Some Ideas In Launching A Localized Isp ?

Posted by Anonymous on 8/19/2004 at 2:59 PM ET 250 Points
We are in the process of launching an ISP that is inclusive of the general public, but wil be geared to low-moderate income ethnic groups such as Latino and African- Americans. What are some ways we can get the buzz going about our service? One avenue that we are currently tinkering with is to recruit organizations such as non-profits, schools, and churches to endorse our service to their constituents and in turn we give them an in-kind donation for each member every month that their active. Am I far fetched? I welcome your feed-back.
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RESPONSES

  • Posted by Pepper Blue on 8/19/2004 at 7:56 PM Accepted
    Hi rrose732000:

    You can probably learn some lessons, past and present from Quepasa.com

    https://www.quepasa.com/

    Although really a portal, it was originally (I believe) a ISP and portal for the Hispanic community.

    So, if you can dig up some info on them from a period of about 1999 to 2001, you can see where they went wrong.

    Their current sight is a reincarnate of the original.

    Anyway, I think once you check out the site you will find some valuable information.

    I hope that helps.
  • Posted by Blaine Wilkerson on 8/21/2004 at 8:27 PM Accepted
    A great boost would be to place an ad on one of my client's website. It has an African-American focus, and would be a great place to get some outstanding exposure.

    The current campaign is trageting NYC. My client lvies in Brooklyn and has a huge launch campaign coming up.

    Feel free to send me an email for more info. (Just click on my name).

    I hope this helps!
  • Posted by Mushfique Manzoor on 8/22/2004 at 2:28 AM Accepted
    Hi rrose732000

    as your ISP is targeted to low-moderate income ethnic groups such as Latino and African- Americans, the consumers will judge you by following factors

    - availablability
    - connection timing
    - Speed of browsing
    - customer service
    - pricing (value for money)

    based on target customer group you can have the following as Buzz-creator (playing on those factors), on top of what has been advised so far by experts here.

    - Launch a pre-paid service and ensure that the prepaid cards are widely available in all supermarkets and other places.
    - you place ads in Newspapers that will state the dial up number (and customer service hotline) and ask consumers to have a FREE trial of your service (limited to 48 hours) and also mention your price once they subscribe to your service.
    - rather than putting ads in TV and Radio (so many stations, costs will go high) put large size banners in and around Music Stores, Basketball Courts, Discos etc. where the target customers mostly frequent.
    - i dont know how big is your locality and what is your budget, but if can afford, try this. Print STREAMERS and POSTERS and paste all the walls of your locality with posters and place(hang) streamers across the roads in a way so that the consumers on the road feel that they are covered by the streamers. All of this has to be done in 1 night, so that people are surprised at the launch.
    - print some bumper stickers and paste them.

    i hope this helps. pls feel free to contact me .

    cheers!!

    Mushfique
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