Know-How Exchange : Strategy

I part own and manage a radio station that is aimed at the youth market ( 15-35). as a new radio station , i want to partner with the top brands in the youth lifestyle segment. I spoke to a well known music youth brand that uses TV as its main medium of communication and they are happy to get into a sort of partnership with me.
Now i have some ideas of how i can leverage on the TV opportunity.
But i need ideas and suggestions of more ways in which i can leverage on this opportunity as i am aware of the massive appeal of TV to the youth.