Question

Topic: Branding

Branding Example In Automotive Industey

Posted by Anonymous on 4/21/2009 at 1:31 AM ET 25 Points
brand communication mix in automotive industry?
what are the ATL & BTL activities we can do?
Create MArketing plan&strategy to promote a brand?
Developing a promotion budget?
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  • Posted by SteveByrneMarketing on 4/21/2009 at 2:18 AM Member
    My advise is to forget ATL and BTL and focus on the bigger branding picture ...

    the best way to build a great brand in the auto industry today is to build a great product. Nothing else will succeed without manufacturing great cars. And to stop underestimating the buyer intelligence.

    hope this helps,

    Steve
  • Posted on 4/21/2009 at 7:21 PM Accepted
    Can you give more details regarding your situation? Are you a dealer, manufacturer, leasing company or other?
    Where are you located, who are you targeting, etc?
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