Question

Topic: Branding

Celebrity Endorsement Impact On Brand Image

Posted by Anonymous on 4/28/2009 at 6:15 PM ET 25 Points
hi i am doing a research propsal on celebrity endorsement and how it has an impact on brand image, and would just like to know for thebackground section and rationale what i actually have to talk about, any suggestions will be of great use
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RESPONSES

  • Posted by Gail@PUBLISIDE on 4/28/2009 at 11:35 PM Accepted
    Celebrity endorsements are double-edged swords. If he/she stays "clean" -- on the up-and-up, connecting a celebrity with a brand could provide a great notoriety boost. If that celeb gets in legal trouble or is caught in an embarrassing situation, however, crisis communication becomes Priority 1 for the brand.

    If you engage a celebrity in branding: 1) research that person's fit or relationship with your product/service; 2) investigate his/her public image and reputation; 3) always have a crisis plan in place.

    Be prepared for every situation and you could well benefit from celebrity endorsement.
  • Posted on 4/29/2009 at 10:03 AM Author
    ye fanx for that bt i need info on background section so what stuff shall i include that, wat is a literature review btw
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