Question

Topic: Research/Metrics

Interactive Marketing

Posted by Anonymous on 5/8/2009 at 8:32 AM ET 25 Points
I am presently having a project of researching about interactive marketing to present my paper on Interactive Marketing. I have some papers and information about it. But I amafraid that is not sufficient. I want more information about it. Can anyone please help me finding materials on Interactive marketing?
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  • Posted by koen.h.pauwels on 5/8/2009 at 9:23 AM Accepted
    Broad question, so it is good to start broadly: browse through the Journal of Interactive Marketing to find articles on topics you like:

    https://www.elsevier.com/wps/find/journaldescription.cws_home/716985/descri...
  • Posted on 5/8/2009 at 10:32 AM Author
    Thanks Mr.Koen H.Pauwels

    That is one of the resources I already have. Acutally I have to integrate relationship marketig, social media groups into interactive marketing and submit the paper. Had I put all these things in the question tag, you would have told the broadest question.

    Anyhow, thanks for your invaluable input.

    With regards,
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