Question

Topic: SEO/SEM

Seeking Good Website Examples

Posted by Anonymous on 5/22/2009 at 11:12 AM ET 250 Points
Looking for strong websites to reference for the redesign of our own.

Specifically:
business services
for lead generation
successfully optimized (for its respective market)

Thanks!



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RESPONSES

  • Posted by Gary Bloomer on 5/22/2009 at 12:18 PM Member
    Dear Voice,

    What are you the voice of? What exactly are you promoting?
    To whom? Where? Which problems do you solve? And why do
    you solve them in the way you do?

    What other sites have you looked at that you admire, like, love,
    or loathe? What does your current website look like? Could you provide a link?

    I'm asking these questions because the term "business services for lead generation" is a little ... er ... wooly.

    To get the best answers to your question you need to be more specific.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by ajanzer on 5/22/2009 at 12:33 PM Accepted
    Voice-

    A good website is one that reaches its customers and performs its objectives (conversions, whatever). The best way to achieve this is to identify the different personas in your audience and what you want to achieve from each of them, then try to make it easy.

    If you're interested in an example of a 'good' (i.e. high-performing) B2B website and how it got there, read the follow blog posting about RightNow Technologies' website:

    https://www.webinknow.com/2008/12/persona-focused-web-site-leads-to-4x-conv...

    The website itself is at https://www.rightnow.com/

    One of my clients drew inspiration from what they had done in their own web resdesign.

    Good luck.
    Anne
  • Posted on 5/22/2009 at 1:09 PM Member
    First you need to figure out your target market. Once you do that, you can design a certain 'feeling' for your site, simple organizational navigation and then great SEO info. I am obviously biased, but we have been nominated for the best Art Gallery website in the US and Canada for the 2009 NICHE awards...basically the highest awards in the gallery trade biz. Check our out at:

    www.spectrumartandjewelry.com

    Once you have developed your target audience, your SEO keywords, designs, everything should be branded around this. Hope this helps and good luck!
  • Posted by Gary Bloomer on 5/22/2009 at 1:13 PM Member
    Dear Voice,

    All right. I like the sites below because they are clearly designed, well written, relationship focused, and orientated towards the success of the reader. The last one on the list is Richard Branson's

    www.bradfallon.com
    www.marismith.com
    www.jackhumphrey.com
    www.fourhourworkweek.com/blog/
    www.harveymackay.com
    www.entrepreneur.virgin.com

    I hope this helps you.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by excellira on 5/22/2009 at 1:27 PM Member
    Though it is still a work in process, we have just launched our new web site:
    https://www.excellira.com/

    We have taken a contrarian's approach by delivering a minimalist design with few gadgets to distract from the message. The important ones are still there, they've just been carefully packaged. Our competitors typically load their web pages up with distracting elements that detract from the message.

    The layout was conceived based upon eye tracking studies and a great deal of thought was given to the location of each element. We're breaking some rules because, well, it's good to test new ideas.
  • Posted by Jay Hamilton-Roth on 5/22/2009 at 9:42 PM Accepted
    Instead of what one of us likes, look at what the traffic says about a site: https://alexa.com will allow you to search for sites by keyword, and then sort them by rank.
  • Posted by excellira on 5/22/2009 at 10:18 PM Member
    Alexa numbers are easily gamed so take them with a grain of salt.
  • Posted on 5/23/2009 at 2:57 AM Accepted
    This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated by everyone If you're interested in an example of a 'good' (i.e. high-performing) B2B website and how it got there, read the follow blog posting about RightNow Technologies'
    cart456
    lawyer directory
  • Posted by excellira on 5/23/2009 at 2:57 PM Member
    I took a quick look at the lawyer directory site and one thing immediately stood out. You could quickly determine what the site offered. Why do so many sites make this so difficult?
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