Know-How Exchange : Branding

Been there, thought that and still want to work with SWAK.

Thank you for your responses, but I'm looking for suggestions for words to try not judgment calls on if it is appropriate or not. To each his own.

Leaving the corporate world means leaving the rules behind that belong to someone else and bringing only the ones that work for me. There are just as many people out there that I DONT want to work with as there are those that may not want to work with me due to my choice of branding and that is intentionally part of the point.
So, does anyone have anything?

Cheryl-

Okay, if you're in it for fun and for promoting your real estate brand, how about;

Smart, Winning and Knowledgeable

Good luck with it!

Anne

Phil, I might acquiesce and save the SWAK for my staging component and use Staging With A Kick since staging is a commonly accepted creative endeavor that would lend itself to more flexibility in market perception. I'm really stuck on the idea of having the brand represent both of my occupations since they are tied together. My husband who enjoys reading over my shoulder likes ajanzer’s response (thank you), but I find smart and knowledgeable to be so close in definition that I’m not sure if that’s going to work. I’m going to sleep on all of the contributions everyone has taken the time to offer and see what I wake up with. Thank you all for your support so far, I appreciate your input.

Dear Cheryl,

I applaud your desire to stick to your acronym no matter what, and far be it from me to change your mind.

However, I urge you to consider that as much as the name SWAK might appeal to you, you're not buying it, your customers are. Have you, by any chance, ASKED your clients what they think of your choice?

Does it ring true with them? Does it hold appeal for them? Does is sound odd to them? If the answer to any of these questions is yes, or even, maybe, then you might want to consider amending your choice.

Consumers are overwhelmed with names for this and that, and it might serve you better to simply state what you're offering up front and leave it at that.

Again, I'm not telling you to change your mind. Before you sink too much more effort into it, I'm urging you to see things from your customer's viewpoint.

I hope this helps you.

Gary Bloomer
Wilmington, DE, USA

Hi there,

I was drawn to this post, after seeing the word "SWAK" in capitals. In my home language - Afrikaans, the word "swak" actually means "extrmely poor" or "bad taste"...

I know that you are not working in South Africa, but I just thought I'd tell you something interesting...

Kevin
South Africa

Thank you all for your input. Cheers. Cheryl