Question
Topic: Branding
New Name For Sensibly Couture Weddings
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Sensibly Couture Weddings is an online drop ship company for just about anything a bride would need for her wedding day. Most of the products offered are high fashion items (couture) at reasonable pricing (sensibly).
We are considering changing the company name to something that is simple and easy to remember, at the same relating to weddings without having to say weddings in the name. The problem we are running into is that we are very limited on the url's available.
One of the ideas we are considering is "Your Day," www.yourday.com. The idea being that the wedding day is commonly referred to more as the "bride's day" and that brides are the one's doing most of the planning.
The Dilemma: Is the name "Your Day" too ambiguous, or with the right marketing do you think it would work. Also, any suggestions on tag lines?
Thank you for your feedback!