Question

Topic: Branding

The Idea For An Ad Campaign

Posted by Anonymous on 7/15/2009 at 3:45 AM ET 50 Points
sanitary napkins for girls and woman


im very happy to your interest

1-Here follows the market for a conservative society
2-The target age group are: 12-40 but we will fouced on girls more than woman .
3- our brand will be new in the market
4-the competition : there are many like always if u know it brand name alot of ads in MBC tv.
5-price will be More expensive than other brands but with more Quality .
6- in fact their are no greatest unmet needs .
all brands give the same like soft -Health -Comfort and safety .

i think i will work on safety like Umbrella
as positioning and marketing strategy .


I hop this info will be Enough ad rally thaanks for help.


To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 7/15/2009 at 8:58 PM Accepted
    When you say "more quality" what specifically do you mean? Comfort? Lower probability of leakage? Greater absorbency? You need to have some reason for charging more, and you need to be able to support whatever claims you make. If the product is no different from and no better than competition, you don't have a very solid positioning platform, and you're likely to fail in the marketplace. Consumers are not stupid.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)