Question

Topic: Branding

Brand Strategy Content

Posted by Anonymous on 7/15/2009 at 5:22 PM ET 250 Points
I just finesh the brand workshop for my client & the person who should write the strategy no longer with a company . May I know the content of the brand strategy as my client business is FMCG
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 7/15/2009 at 8:21 PM Accepted
    Dear Majees300

    Are you asking if you can see the brand strategy that's just been completed by the person who no longer works for your company?
    If you are, then the only person who can answer that question would be your immediate supervisor, or whoever is in charge of the brand strategy.

    If you've been involved withe the preparation of the document, you may well know some or all of the content already. But I rather suspect the answer to your question's going to depend on the internal politics of the company you work for.

    Sorry I can't be more specific, but I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 7/15/2009 at 8:36 PM Accepted
    If it's now your project, then it would seem that you can and should know the brand strategy. How can you do your job otherwise?

    If you're asking how to write a brand strategy, that's another question. It's not something you should attempt if you've never done it before. You would be wise to hire someone who specializes in brand strategy, and you may have to repeat the workshop, assuming none of the participants can do the job.
  • Posted by BizConsult on 7/15/2009 at 10:05 PM Accepted
    Can you elaborate / be more specific on exactly what it is you know and are looking to do? This is VERY nebulous in content and direction.
    -Steve
  • Posted on 7/16/2009 at 8:59 AM Author
    I have attended the workshop and I'm looking for a templet or example that I benchmark my work.
  • Posted by cookmarketing@gmail. on 7/16/2009 at 9:44 AM Accepted
    What is FMGC?
  • Posted on 7/16/2009 at 10:13 AM Author
    Fast moving counsumer good like milk, juice ..
  • Posted on 7/16/2009 at 10:16 AM Author
    it's about corporate compay that has well established brand but the parent brand is week in the market in term of awareness.
  • Posted by cookmarketing@gmail. on 7/16/2009 at 10:31 PM Member
    First, define who your customer is
    Second, where does this customer purchase FMCG
    Third, develop your path (strategy) to make sure your product is placed where the customer buys, at the right price so it is a FMCG
  • Posted by BizConsult on 7/16/2009 at 11:30 PM Member
    If you're well-established, but weak in awareness, it sounds like you need to build both the awareness and preference for your brand. That's an investment in strategy building and marketing communications that should probably be given to an agency as it sounds like the depth of talent to do so is lacking internally.

    As a starting point, at least do some primary research on brand management, planning and strategy - there are MANY good books on the subject that can guide you and provide examples (check Amazon.com). While you're waiting for those to arrive, use the many free, readily available online resources as well (i.e., start at https://en.wikipedia.org/wiki/Brand_management, marketing sites and blogs, etc.)

    Good luck.
    -Steve
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)