Question

Topic: Branding

Feedback On Real Estate Agency Logo

Posted by Anonymous on 7/21/2009 at 8:29 AM ET 125 Points
Hi,

Need your feedback on a set of logos. which one you prefer?
click on the link below

https://www.facebook.com/album.php?aid=16402&id=1147608391&l=330b3b14ff


We are a real estate agency based in Mauritius island.

our logo would be used on our website, biz card, yellow pages, sign board, etc

We thought about a few concepts

- Loyal, commited, (i.e dog)
- Catch a dream
- Opportunities

We want to promote our website https://www.propertiesmauritius.com where people can find their dream property or excellent investment opportunties, So we will try to list properties that have excellent values.

Our company colors are blue, brown and white

thanks
hari
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RESPONSES

  • Posted by Linda Whitehead on 7/21/2009 at 8:36 AM Member
    I think either 8 or 9 would serve you best. Although I think #8 is definitely more descriptive of what your business is-#9 could be mistaken for a "vacation" type logo. Both are easy to read and clean looking. Some of the others look busy. The blue color of #8 gives the feeling of the Ocean. Also your business name is front and centre, clearly associated with a home in an ocean paradise. I think I have talked myself into #8!

    Good luck,
    Linda Whitehead
    Zuz Marketing
  • Posted on 7/21/2009 at 8:44 AM Author
    Hi,

    I will also welcome other suggestions/ideas other than the list of logos listed
  • Posted on 7/21/2009 at 9:23 AM Member
    Hi,
    you say you'll be using your logo on website, biz card, yellow pages, etc.
    So just start with that.
    Open you own link and tell me - can you really see what is on picture #3? Pile of something brown? A lion? A dog? No idea.
    Can you tell what is on picture #4? A baby in diapers? No idea.

    The only ones where I don't have to break my eyes are #8, 9 and 12 (change of colors needed).

    You also need to consider how it will look in black and white (#11?).

    Remember the more colors you have in your logo the more expensive it will be to your company.

    Hope it helps.
  • Posted by Gail@PUBLISIDE on 7/21/2009 at 9:42 AM Member
    I like No. 7 or 8. Colorful, descriptive with visual.
  • Posted on 7/21/2009 at 10:32 AM Member
    I like #8. It's clean, it's easy to read, and the graphic represents what you're selling (homes).


    Jodi
  • Posted by Jay Hamilton-Roth on 7/21/2009 at 10:55 AM Accepted
    First, I'd suggest not using a dog, palm trees, moon, or lightbulb. They all don't connect to your business name/type.

    That leaves 1, 5, 6, 7, and 8.

    I also wouldn't add "catch a dream" to your logo. It'll be hard to read at lower resolution and isn't a strong tagline for your business.

    5 is a bit too hard to decipher graphically.
  • Posted by ilan on 7/21/2009 at 11:24 AM Accepted
    Hari,
    The logos look like they were designed in a factory.
    Meaning, they have no extraordinary look and feel, something that will make you look and feel different to your clients.
    Previous comments covered the non-relevant dogs, light bulbs etc.
    On the other hand, if you are in real estate and show a house in a logo, its the biggest cliche you can ever create for your customers.
    You immediately position yourself as identical to 10,000 other real estate firms. So why even go there?
    What is special about you?
    What is the unique message you want to convey to your clients?
    Find that, and than find a designer who can express it well.
  • Posted by cookmarketing@gmail. on 7/21/2009 at 1:35 PM Member
    Being a small island of Madagascar, I am willing to bet your market is from offshore; not local.

    Put #8 & #9 together to form both the "feel" of Mauritius Island, plus the "function" of Mauritius Properties
  • Posted on 7/22/2009 at 1:11 AM Author
    Many thanks for all your feedback.

    I am hesitating between 1 and 8.

    I find 8 a bit generic with the house in the logo.

    So I have a slight preference for 1.

    How can I improve 1 ?

    You get what you paid for. I agree the logos are not great. But thats all we can afford for now.

    If you have any suggestions how to improve 1 or 8....thanks in advance

    Hari
  • Posted by rohan_rainscape on 7/22/2009 at 2:40 AM Member
    Hi Hari.

    While agreeing with all the above comments, I'd say please, please show a little respect to a designer... whatever you have paid him/her, s/he has brainstormed over whatever brief you provided and came up with no less than a dozen of preliminary ideas/work based on which you have come to us for suggestion/thoughts/comments/ideas/whatever.

    I think you need to connect basically two things in your logo - your property business, and the country you're based in - Mauritius; which you can easily do by linking a home and the sea. I lean towards no. 12 - only if the brown is replaced with blue... the blue moon (Mauritius is a Muslim country, and moon links with the Muslim culture) simulates sea wave, and the green buildings behind makes for a great simple logo (but please get rid of the stars).

    I hope that helps.

    Rohan
  • Posted on 7/22/2009 at 4:34 AM Author
    Actually, I am more than happy with the designer's work given what I paid for.
  • Posted on 7/23/2009 at 9:52 AM Accepted
    If you are looking to imporve #1 or #8, try this:

    for #1: ask your designer to chose different font for P and M and try different brown. I'd go with a stable solid font - after all you are in real estate; ask to move those letter around and see if you like it better

    for #8: try to do something about that circle around the house. for example - kill the circle and add stylized arc, like the house is standing on the hill and at the same time a roof covering "properties" word

    Hope that helps

  • Posted on 7/27/2009 at 3:22 AM Author
    Thank you all. You have been very helpful.

    I have opted 1, but will continue to work on it and may come back for more advice.

    Once again thanks
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