Question

Topic: Strategy

Interview With Philip Kotler

Posted by Grzegorz Kiszluk on 7/29/2009 at 5:27 AM ET 125 Points
Preparing an interview with Philip Kotler to Brief Magazine. If you have any questions to him, send me please. [inactive link removed]

[Moderator: Inactive link removed from post. 2/14/2011]
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  • Posted by Levon on 7/29/2009 at 3:27 PM Accepted
    Philip Kotler is a mastermind! This is the question I forgot to ask him last time:

    What single most piece of advice would you give to any marketer trying to make a mark in their marketplace?
  • Posted by Levon on 7/29/2009 at 4:37 PM Member
    Companies that don't appropriate much money to marketing and advertising are constantly raiding that money to pay for other things. I can't think of a succesful company that doesn't have a marketing department.
  • Posted by Levon on 7/29/2009 at 4:38 PM Member
    Looks like I posted on the wrong thread. Apologize for my 2nd and 3rd posts.
  • Posted by SteveByrneMarketing on 7/29/2009 at 4:58 PM Accepted
    Why is enterprise marketing management taking so long to really play in the main stream corporate world like ERP and the like?

    Thanks,

    Steve
  • Posted by mgoodman on 7/29/2009 at 8:20 PM Accepted
    I'd be interested in his take on the importance of social media, and Web 2.0 generally, on marketing. Will the new media have a fundamental long-term affect on Marketing, or are they just other media (like radio and television once were)? Have they changed the way we approach marketing strategy? Branding?
  • Posted by Gary Bloomer on 7/30/2009 at 12:25 PM Accepted
    Dear Grzegorz Kiszluk,

    Here's my question for Philip Kotler:

    Of all the things that small business owners do with their marketing, (businesses with up to 15 employees and no more than $2.5 million
    in gross revenue), what is the on thing they most often do wrong and how can they fix it?

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by dennis.ramdeen on 8/1/2009 at 11:01 PM Accepted
    Will advertising agencies be around 25 years fro now?
  • Posted on 8/9/2009 at 12:02 AM Accepted
    My questions:
    1. It's easier to write a book, than start a business of your own - Please comment.

    2. His favorite definition for "Marketing"?

    3. Is selling an Idea different than selling a product?

    4. For every anomalies theres human error behind - is it the same for every market place? ( marketeers error )

    5. Three unexplained behaviors, patterns in Marketing?

    6. Your ( kotler's ) take on MBA in marketing specialisation.


    Hope this helps!

    Regards
    Rome
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