Know-How Exchange : SEO/SEM

First you need to find out where your audience hangs out online. Is it Twitter, Facebook, MySpace, other sites? Use the social media sites that your clients use.

After you've decided where your audience is, provide information that will matter to it. At least 95% of your social media posts should be value for your audience. Even if you post links to things you've written, be sure that it's going to help others.

No. 3 Engage. No. 4 Engage No. 5 Engage

Be in the conversation consistently and authentically.

Dear Mary,

How does a company effectively connect with its target audience through Social Media?

In the same way you'd connect with anyone: you make your communication about the person you are communicating with, not about you. Your job here is to offer great advice, sound reasoning, and social chit chat and valuable content.

You job is NOT to bore people to death with your sales message.
Do this too often with social media and people begin to ignore you.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

It is important to create a social media strategy and determine the channels you are going to utilise to connect with your target audience. Social media is about interaction and conversations, don’t use these channels to push out sales and marketing messages. Be consistent in your social media efforts and if you are asked a question or receive a complaint via any of these channels, be sure to respond. I wrote a blog post on this topic that might help: https://www.altersage.com/blog/2009/08/remember-your-social-media-manners/