Question

Topic: Branding

Resources To Find Relevant & Competent Bloggers

Posted by ldanielson on 8/24/2009 at 1:02 PM ET 250 Points
We're looking for bloggers that have specific experience with in-home baking. What resources are available to search for and find relevant bloggers that fit our target market?
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  • Posted by Gary Bloomer on 8/24/2009 at 1:20 PM Member
    Dear ldanielson,

    In a word: Google.

    The keyword search "Home baking blogs" results in the following,
    the last one of which lists over 300 pages of blogs in the home baking niche:

    https://www.BakeorBreak.com
    https://www.DessertFirst.TypePad.com
    https://www.AWhiskandaSpoon.WordPress.com
    https://www.happyhomebaking.blogspot.com
    https://www.choochiak.blogspot.com/2009/06/making-bun.html

    https://www.blogged.com/directory/family-home/cooking/baking-desserts

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 8/24/2009 at 4:09 PM Member
    Gary takes a great approach with doing a keyword search. Don't forget to try searching on bing as well as you will find some different results.

    However, they've all got their URLs and are probably seriously trying to build up their own blog. Not sure what you are looking for - but you might also consider looking at people who have a lot to say about "home baking" but have not launched to the level of having their own site. I would got to wordress.com and search "home baking".

    Good Luck

    Kimberly McCabe
  • Posted by Jay Hamilton-Roth on 8/24/2009 at 7:37 PM Member
    Another approach - take a look at which home baking blogs have the highest Technorati authority (based on links to the blogs). Some of the top ones include:

    https://cupcakesandcrinoline.com/
    https://creativehomebaking.blogspot.com/
    https://www.yumsugar.com/
    https://blissfullydomestic.com/
  • Posted by SteveByrneMarketing on 8/25/2009 at 12:48 AM Member
    another approach is to type "in home baking" and other relevant keyword phrases into to google's blog search.

    https://blogsearch.google.com/

    Steve
  • Posted by telemoxie on 8/25/2009 at 3:08 PM Accepted
    people above have suggested many ways to identify blogs, and therefore those who write blogs (and maybe even some who respond to them).

    But how can you rank all these results?

    One way to do it is to use Google to search on the URL, which will give you an indication of how many people link to the blog, which gives you a hint of how popular they are. You can also use Google to find out how many people link to the site (click on the advanced link, if you need more assistance send me an e-mail). Good luck!
  • Posted by ldanielson on 8/26/2009 at 9:21 AM Author
    Thanks so much for your guidance! In addition to the google search options, I was hoping to find a service or company that specializes in blogger evaluations and could help us evaluate the bloggers. I'd like to find a service that specializes in this arena and can evaluate based on both size and scope of the blogger's audience as well as the quality of the blogging relative to our category. Are my expectations unrealistic?
  • Posted by Gary Bloomer on 8/26/2009 at 1:17 PM Accepted
    Dear ldanielson,

    The best sites and audience evaluation services are Alexa and Quantcast. If the site you're interested in is listed with them, Quantcast and Alexa both offer a wealth of information.

    www.quantcast.com

    www.alexa.com

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by ldanielson on 8/31/2009 at 12:59 PM Author
    Thanks, everyone! All of you offered good insight and I appreciate the input.

    All the best!

    Lori
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