Know-How Exchange : Branding

Brands are made by the user/consumer, not snappy lines.
One does not 'brand' but becomes perceived, then delivered as a brand

Dear lubbie81,

"I'm after some really snappy lines I can use to show myself as a passionate, dedicated marketeer worthy of the prize."

Stop! Just hold it. Stop and think about turning your thinking on its head.

Here's why:

You do not matter.

Read those four words again ... at least three times.

Your desire to show yourself as "a passionate, dedicated" anything, does not matter.

You don't count.

You are irrelevant.

I am irrelevant.

I don't count.

All marketing is irrelevant.

But if one changes one's thinking, all is not lost. In fact, if one changes one's thinking, a great deal can be gained.

The things that really DO matter are the needs, dreams, aspirations, goals, plans, hopes, wants, values, and solutions sought by the people you are serving.

The point is not to serve one's self; the point is to serve one's customers, to provide them with the best possible solution to their problem.

Why?

Because when you do this and do it with frequency and with consistency your customers equate that feeling of having received—or of having been served with—"the best" (whatever that thing might be) with you.

And you become the brand.

But only if you stop right now and think. Have you stopped? Are you thinking? I know it's difficult. I know it takes time. I know this because I've been riding this train for the last year. But believe me, the pay off is well worth the change in mindset.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Yes, a presentation could be a good execution, but an execution of what? I would look to what works well in developing a branding strategy in the consumer products area and then adapt this process to developing a personal branding strategy.

Once I had a good strategy, I would base my elevator pitch, resume and a presentation on the strategy and consistently over all my targeted communications.

Here’s an article on this subject.
https://www.marketingprofs.com/ea/res_detail.asp?resID=550

hope this helps,

Steve

Just look at human brands that influenced our lives, and think what are the unique things you have to offer.
Snappy lines are not going to build your brand.Forget that approach.
They didn't help Oprah, Martha, Steven Jobs, Einstein, or Tiger Woods.
What do you have to offer?
Brains? humanity? kindness? business smarts? technology? How are you offering it in a different way than the other great human brands in the same category?
What do people think of you when they see you, hear you, smell you, touch you?
You see, snappy lines don't belong to this conversation.

In my opinion where most brands get it wrong is not necessarily in their marketing efforts but in the smaller aspects of managing a brand identity. Many brands don’t listen to what their clients have to say, they don’t respond timely and they are not willing to go the extra mile when it comes to client service. If I was a brand I would make sure I do all of the above on top of my marketing efforts.