Know-How Exchange : Branding

Here are answers to similar previously-asked questions:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3883
https://www.marketingprofs.com/ea/qst_question.asp?qstID=16488
https://www.marketingprofs.com/ea/qst_question.asp?qstID=29895
https://www.marketingprofs.com/ea/qst_question.asp?qstID=30081

Dear danyoon,

I'd keep things neutral, but introduce accents and key elements
of art.

As I've written elsewhere on this forum with regard to similar questions, BEFORE you daub colour here or there, figure out which way the natural and artificial light falls in your space, get a few cardboard boxes, paint the insides of THEM with your chosen colours, and move the boxes around as the light changes.

If you do this, do it throughout the day, and in numerous weather conditions (cloudy skies make colours seem darker, sunny skies make them lighter).

And also bear in mind what you're going to put ON your walls, and where people's sight lines might be.

Few people want to sit facing a wall when it's covered with migraine inducing colours or a plethora of visual odds and ends.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA
Follow me on www.twitter.com/GaryBloomer

danyoon, your best bet is to understand the cultures that you might be serving as well (I am assuming that you may not...or you wouldn't have asked the question).

Certain colors have certain connotations and if you are planning on having Japanese/Korean customers you might want to know what might be considered offensive to them.

An interior decorator who understands culture might be able to help you better than a marketer. ;-)

Beth Harte
Community Manager, MarketingProfs
@bethharte

You can use textured neutrals with black accents for Boston Proper and surrounding cities/towns. (Cambridge, Brookline, Newton, Wellesley, Needham)

Red/Black/bamboo, or bamboo with Red/Black accents for all others. (North/South Shores, Central/Western Mass., MetroWest)

Good luck!!