Question

Topic: Branding

Consumer Panel

Posted by Anonymous on 9/21/2009 at 6:45 PM ET 250 Points
I am looking for a good recommendation for an online panel to review potential ads and packaging for a product found in convenience stores. Does anyone have a proven resource and can you tell me the typical cost?
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RESPONSES

  • Posted by Gary Bloomer on 9/21/2009 at 6:58 PM Member
    Dear tammythiessen,

    The best online panel you could wish for is the one you're submitting this question to. Could we see the ads and packaging?

    Gary Bloomer
    Wilmington, DE, USA


  • Posted on 9/21/2009 at 7:17 PM Accepted
    With all due respect to Gary Bloomer (and I'm serious about the respect he is due, just based on his experience), this forum is NOT a good resource for reviewing ads or packaging. We're way too knowledgeable about advertising, and we are NOT your target audience.

    You need to get advice from a professional market researcher and let them match your specific needs to the resources available for recruiting a panel and running the study. We've done this dozens of times (for different clients), and there is no "best" for every situation. Better to get individual and specific advice from someone with broad experience.

    Let me know via private email if you need a recommendation.
  • Posted by Gary Bloomer on 9/21/2009 at 8:45 PM Accepted
    Michael,

    You're too kind.

    I take your point about forum members not being Tammy's target audience. After all, they're going to be the ones buying the stuff.

    With my marketer's hat on, know thy customer and then, give them what they ask for. I don't have information on pricing, but here are a few resources that might help:

    www.sunpack.com/blog/tag/focus-groups/ -
    https://www.bigcitygraphics.ca/focus_group.html

    Sorry I can't offer more.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by ilan on 9/22/2009 at 12:25 AM Member
    I would love to discuss this with you off line.
  • Posted by mjakop on 9/24/2009 at 7:19 AM Accepted
    Tammy,

    I warmly recommend your local GfK or Milward Brown office. (This is not a paid recommendation, of course, just my personal experience.)

    I've had great experience with both agencies with this type of research, while I was working for one of Europe's top telecom providers.

    Methodology is top notch, results were on the money.

    Good luck.
    MJ
  • Posted on 9/28/2009 at 1:34 PM Author
    Thank you for your responses. I've contacted many of your recommendations and are in the process of bidding out my project. Your suggestions have been a great help to me. Thank you!
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