Question

Topic: Branding

Tools For Creating A Tag Line Or Slogan...

Posted by Anonymous on 9/25/2009 at 3:11 PM ET 25 Points
We are working on a few slogan ideas for our mortgage company. I'm looking for some free online tools that other copywriters or market researchers use to help them come up with descriptive tag lines and slogans.

Any guidance or ideas would be greatly appreciated!

Bryan Dillow
Mortgage Services III, LLC (MSI)

Current Slogan: "The Lender of Choice"
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RESPONSES

  • Posted on 9/25/2009 at 6:56 PM Accepted
    If having a good, on-strategy tagline is important to you, hire a professional. Anything free is worth what you pay for it.
  • Posted on 9/27/2009 at 11:05 AM Accepted
    Here's something to get your brain unstuck...

    https://www.thoughtoffice.com/?page_id=148

    I used "IdeaFisher" years ago and it REALLY can help you "Get outside the box".

    After awhile you don't need the software... ;-)
  • Posted by Jay Hamilton-Roth on 9/27/2009 at 1:58 PM Accepted
    One simple tool is Merriam-Webster's Thesaurus (https://www.merriam-webster.com/)
  • Posted on 10/3/2009 at 1:46 PM Author
    thanks to everyone for the responses!
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