Question

Topic: SEO/SEM

2 Websites??

Posted by Thatbeit1 on 9/28/2009 at 8:49 AM ET 250 Points
I am in a very niche business overspray removal. Targeting my three type of visitors is already a challenge: claimant, commercial painter and insurance adjuster.

Overspray occurs when painters are painting a large outdoor structure and the wind carries the small droplets away int he wind.

I am considering having another site focused on preventing overspray. There is practically no information on this subject. However, I have been able to find much information on it.

I am visualizing it having numerous different products that can be purchased and linking to those web sites. As well as giving as much practical advice as possible. I hope to secure inbound links from the sites I am sending outbound links from to my business site.

The very existence of such a site would give me free PR through various industry associations.

My questions are...

How do I tastefully guide people to my overspray removal website?

Is it to blatant to say this site is sponsored by OversprayRx the overspray specialist?

What are your thoughts on this whole concept?

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Thatbeit1 on 9/28/2009 at 9:55 PM Author
    Why? A great way to establish...three way linking.

    Example site A (My business site) ⇒ siteB (Paint Overspray Prevention) ⇒ siteC (Companies that sell Paint Overspray Preevention Supplies)⇒ siteA (My business site)) is a special type of reciprocal linking.

    The attempt of this link building method is to create more "natural" links in the eyes of search engines. These are much more powerful links.

    This site will be for PR and for SEO only.
  • Posted by CarolBlaha on 9/29/2009 at 7:26 AM Member
    I think it should be a page in your main website. Its good business strategy to be a resource-- and that is what the 2nd website does. As far as SEO, people drawn for either your service or information will go to one website, and bring more traffic to your one website.

    I also think this would be a good lunch & learn topic-- it would be a great non commercial presentation that would establish you as an expert--the go to person. Especially with insurance adjusters. They'll recommend it to the painters-- they want to prevent claims, not pay claims.

    I started working with a company who has 3 sites as you describe, one he has gone as far as set it up as a nonprofit for education purposes only. The nonprofit does no classes, the website is the only source of information. It waters down his message. He has a link from the education site to his business site-- and it all ends up repeating itself. The message would be so much stronger and he'd come off as so much more knowledgeable with one single website.

  • Posted by Jay Hamilton-Roth on 9/29/2009 at 9:13 AM Member
    It's a good idea in theory, but has its share of problems:
    - if this will be an expert site, then will you allow others to contribute content (what about your competitors)?
    - if the site is thinly veiled to do the SEO link for you, then people won't link to it.

    Instead of trying to recreate the work, why not enhance the existing Wikipedia page on Overspray (https://en.wikipedia.org/wiki/Overspray)? A link from Wikipedia will do wonders for your SEO efforts, but you truly need a reason to link from the overspray page to your site.
  • Posted by excellira on 9/29/2009 at 8:39 PM Accepted
    "Why? A great way to establish...three way linking."

    @darhma I absolutely mean no disrespect whatsoever but based upon this question and your previous one I'd have to say that the SEO information you're receiving is really poor. You don't build authoritative sites with longevity using tricks. Some black hats would disagree and can prove it but do you want to risk your livelihood by testing "cool" SEO tricks that were valid years ago but are stale now?

    To truly benefit your main site the second site will need to build some serious PR. And, G likes to see a link profile with links from multiple domains not multiple links from a single domain. If this theory were to really work well you'd need to develop a number of sites that link to the main site. And G is good at detecting those relationships. It might help, but for how long?

    Three way linkage can work on a small scale but in grand scale it is easily detected by search engines (G in particular) and the value of those links may ultimately get filtered out.

    Another reason I do not like this idea is that most Very Small Businesses do not have a sufficient budget to develop and market one site and by adding a second one you are potentially diluting an already small budget. If your budget is significant and you can absorb the dev and marketing costs of the second site then this argument has no merit.

    If there is no credibly way to sell your content to the industry on your commercial site then again, my argument has no value.

    However, I see no reason why your commercial site can't become an authority on the subject and provide information and educational materials on the subject. The organizations you mention may still be interested in linking to you.

    Pelican parts sells BMW and Porsche parts online but unlike all the other online parts retailers they created hundreds of pages of technical and service articles. When you need to perform service on your BMW you can go to their articles and learn how to do it.

    They've combined the commercial and non-commercial into one site and they feed each other. As a result they've generated approximately 47,000 backlinks.

    FWIW
  • Posted by Thatbeit1 on 9/29/2009 at 10:31 PM Author
    Thank you for all your feedback. This forum has allowed a small potatoes like me...to learn so much. I appreciate you all.

    I hope to grow into a big potato...with all the help and advice I get here I just may!!!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(SEO/SEM)