Question
Topic: Research/Metrics
Advice: Survey Question Wording & Objective Creep
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I have two questions I am having a very hard time writing for a survey for a fitness trainer. The main objective of the survey is new locations and hours, that is covered right off the bat. Later in the survey I have added in these two questions, my thought it to help him make sure his marketing is on target. Am I trying to shoot to big a bird with just these two questions?
I am not sure if I should do these as independent ratings instead of ranking the list, but am afraid the respondents will over generalize and I really want this narrowed down to the main few points.
My Questions:
Based upon your personal experiences in the past, please rank the following items according to how they hinder your health goals. Place a "1" next to the items that holds you back or hinders you the most, a "2" next to the items that is next, and so on. Remember, no two items can have the same ranking.
Motivation to Exercise
Motivation to Eat Healthy
Nutrition (Knowing What/How)
Exercises (Knowing What/How)
Having Enough Energy
Just Getting Started Doing Something
Finding Time to Exercise
Finding Time to Eat Healthy
Financial Cost (eg: Gym Membership/Home Equipment)
Other:
Please rank the following items according to which are the most important goals. Place a "1" next to the most important goal, a "2" next to the next most important goal, and so on. Remember, no two items can have the same ranking.
Fitness Jump Start
Personal Physical Appearances (“Look good at the beach.”)
Fat-loss (20 pounds and under)
Fat-loss (Over 20 pounds)
Cardiovascular Health Improvements
Improved Endurance
More Energy
Improved Strength
Improved Nutrition
Longevity- Living a Longer, Healthier Life
Other:
This list is a rough draft but these questions are just to cumbersome right? Any help here.
-Amanda