Question

Topic: Branding

Creative Marketing Ideas

Posted by Anonymous on 10/27/2009 at 12:45 AM ET 50 Points
Hi everybody..

I work in the marketing team for a company which markets high end research cancer medicines. Our customers are oncologists who treat cancer patients.
We do a lot of activities...some which are value add to the doctor's practice, some which are for the patients..
I have been thinking for some time for a unique and never before campaign or input which would leave our brands in the spot light.

Can anyone help me with some ideas.. We have already done educational charts, leaflets, awareness campaigns etc.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/27/2009 at 9:22 AM Accepted
    Why not a contest to give your medicines away to a deserving practice or patients?
  • Posted on 10/28/2009 at 2:13 AM Author
    Thanks Jay and Randall..

    Jay- We have schemes where we give away drug to deserving cancer patients..never done something like a contest..coming to think of it..sounds like a great idea but i will have to work on the feasibility of doing this in India. Would like to know if its done elsewhere.

    Randall-We have partnerships with major hospitals, sponsor/arrange their conferences, conduct clinical trials, arrange round table meetings with experts, support and contribute to their public service initiatives like awareness etc. I think thats what you were getting at, right? If you can give me an idea about what all is done by oncology companies there to aid a dr's practice..even that would be helpful.

    I am looking for something that makes a difference to the doctor..Any other suggestions?

    P.S. We focus on research molecules for head & neck and breast cancer..
  • Posted on 11/2/2009 at 6:54 AM Author
    Thanks Jay & Randall. I liked your ideas. Was hoping to hear from you again.
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