Question

Topic: SEO/SEM

Google Analytics Returned Visitor Tracking

Posted by Anonymous on 11/2/2009 at 6:50 AM ET 50 Points
Hello there,
I need some advice from you.
For example first visit to my site was from facebook and after some days same visitor go to my site trough direct hit and make transaction. So the thing i want to know - is it possible to track each returned visitor by his first entry point on site ? Or maybe there are other services with this feature ?
Regards,
Rellik
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/2/2009 at 8:45 AM Member
    You have a couple of basic options: use a service that supports HTTP cookies (https://en.wikipedia.org/wiki/HTTP_cookie) or a service that tracks IP address with finer granularity.
  • Posted by excellira on 11/2/2009 at 9:19 AM Accepted
    Google analytics is able to capture the first, previous, or last (default) referrer.

    It's too involved to cover here. I recommend Brian Clifton's Book "Advanced Web Metrics with Google Analytics". See page 205 "Capturing the First and Last Referrer of a Visitor" which covers the required modifications to the Google Analytics Tracking Code (GATC) and the corresponding advanced filter which are required to accomplish this.

    There is a thread here
    https://www.google.com/support/forum/p/Google+Analytics/thread?tid=0e672a6a...
    covering some issues and perhaps provides some solutions.



  • Posted by Levon on 11/2/2009 at 1:01 PM Member
    There is a mapping feature within Google Analytics that tracks the pathways that people view your site.
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