Know-How Exchange : Strategy

Hello,

This is a very subjective topic. It varies from organization to organization. Therefore, I recommend reading up on some articles, search the previous questions, and check out the following sites/links.


https://search.atomz.com/search/?sp-q=ERP&sp-a=sp1002af2d&sp-p=all&sp-f=ISO...

www.CRMguru.com

https://searchengineformarketers.com

Hope this helps!

Good Luck!

I would start by finding out all you can about your products and industry:
- Read your literature
- talk to your current customers to find out why they use it, what they like about it, whatthey don't like, etc.
- research your competitors
- talk to other folks in yuor department, and in other departments (development, etc.) to see what they think should be done

Use this as a basis to try to set up a plan. What is your strategy, what are your goals, what tactics you will use, etc.

This sounds as though it is difficult work, yet it's highly important to create the best possible impression of your product, service and company in the eyes of your best prospects.

Sometimes when I start an unfamiliar new project, especially with a small number of companies in my target market, I'll start by calling some of my lower quality prospects. For example, if I intend to market primarily to companies in the Washington DC area, I might start by making some calls to companies in California.

If a lower-quality or out-of-region prospect asks me a question which I do not know the answer to, it's not such a big deal. Once I feel comfortable with the product and approach, and once I feel I can answer most common questions, I'll begin calling my higher quality prospects.

Some useful articles:

https://www.computeruser.com/articles/1911,2,1,1,1101,00.html

https://www.darwinmag.com/read/040104/fsc.html

https://www.industryweek.com/currentArticles/asp/articles.asp?ArticleId=162...

Bye,

Juan Carlos