Question

Topic: Strategy

Strategic Communication

Posted by Anonymous on 9/9/2004 at 11:46 AM ET 125 Points
I am going to be interviewed on strategic media communications. I need all relevant information to prepare properly.
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RESPONSES

  • Posted by mgoodman on 9/12/2004 at 6:00 PM Accepted
    More important than mastering the subject matter is learning everything you possibly can about the person/company you're going to be interviewing. What are they looking for? What are their biggest problems? What are their strengths? Do a SWOT analysis on the interviewer(s), and be prepared to address THEIR issues.

    See "The Potato Chip Difference" for more perspective on this marketing approach. (www.potatochipdifference.com)

    I've assumed this is a job interview, not an expert interview for some media placement, right?
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