Question

Topic: Research/Metrics

Building Consensus Maps: How?

Posted by Anonymous on 125 Points
Gerald Zaltman ("How customers think") talks at length about "consensus maps". I want to use this concept for some research I'm doing for a customer. I have extensive qualitative interviewing experience, but no idea how to build a so called "consensus map".

Can you point me to resources about how to make consensus maps? Thanks in advance.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

Post a Comment