Question

Topic: Branding

Naming A Wellness Program

Posted by Anonymous on 11/20/2009 at 12:24 PM ET 125 Points
I am in the process of launching a wellness program and need a catchy name. I am in the retail beauty business. My target is all employees corporate and field. Can some help??
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  • Posted on 11/20/2009 at 12:34 PM Accepted
    "All employees corporate and field" is a little too broad for a target audience, juliewalker. Can you narrow it to include only those who are within 25 miles of your retail location? Only those who regularly purchase products like yours? (Products or services?)

    What's the benefit you're going to promise (and deliver)? How will you deliver that benefit? How will people learn about you? Is this just for the walk-in traffic? Is it going to be an online business? Mostly male or mostly female, or aboout 50/50?

    We can definitely help you, but we need more information. And, FWIW, "catchy" isn't usually the most effective way to name something. Better to communicate an important benefit if you have one. (And if you don't, maybe it's time to rethink the whole business proposition.)
  • Posted on 11/20/2009 at 12:43 PM Author
    The wellness program is for our company/employees not for customers. Our business is Beauty related. The wellness program is to drive better health for our employees and help lower claims costs in the future.
  • Posted by Jay Hamilton-Roth on 11/20/2009 at 8:48 PM Accepted
    Feel Better
    Feel As Good As You Look
    Well, Well, Well
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