Question

Topic: SEO/SEM

Please Critique Websit Content

Posted by Anonymous on 11/22/2009 at 12:00 AM ET 25 Points
Our website www.sealandlogistic.com is under construction. We are working to finalize website contents, Please carve out sometime and look into matter and suggest either to replace or change any word or sentence.

QUOTE

About US / Who We Are


Sealand Logistics Solutions leverages its in-depth logistics management knowledge and expertise, along with innovative technology and processes, to create a reliable, sophisticated network to manage global and Local Logistics.

Sealand offers a complete transportation management service available through a one-source distribution system. Sealand Logistics leverages an extensive, reliable network to provide attractive rates and dependable transport.


The company is backboned by such professionals who are pioneers in the market and have experience to handle the commercial side of P&O NEDLLOYD, MAERSK LINE, CMB, NORASIA and DHL in their early ages.

We have invested constantly and will continue to invest in our people, our infrastructure and our information technology in order to offer innovative solutions for existing and new clients.

UNQUOTE


We appreciate your valuable suggestions.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/22/2009 at 8:47 AM Accepted
    I encourage you to rewrite your copy to describe:
    * who your target audience is (what type of company, located where, in what industries, etc.)
    * what problem you solve for them
    * why they should trust you with their shipping
    * how you compare to the competition

    Right now your website copy is an "About Us", which is useful to know AFTER I'm interested to find out more about your company. Until then, your home page needs to describe WHY I should be interested enough to stay on your web site and possibly contact you.
  • Posted by excellira on 11/22/2009 at 10:06 AM Member
    I quickly read the copy and agree with Jay. The copy does not mention a benefit to the customer.

    Rewrite the copy from the perspective of the customer and use language that they would use. The current copy reads more like IT language rather than consumer language.

    For example, would one of your prospects say "gee salmanhamid40, I'm looking for a company that leverages its in-depth logistics management knowledge and expertise, along with innovative technology and processes, to create a reliable, sophisticated network to manage global and Local Logistics."

    Frankly, I've read this several times and still couldn't explain what you do to a third party.

    It's very challenging to do this for yourself so keep working on it until your target audience "gets" what you do in a few seconds because that is all the time they will give you before moving on.
  • Posted by matthewmnex on 11/22/2009 at 8:00 PM Member
    Dear Salman Hamid,

    I went to take a look at your sire but there is only a place holder with 'Site under construction'.

    I guess you took the page off line too fast :))

    I would have liked to get involved in the dsicussion.

    Anyway, if you want SEO help, try this one.
    https://www.link-assistant.com/seo-spyglass/index.html

    Good luck,

    Matthew
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