Question

Topic: Research/Metrics

Market Research Exit Opportunities

Posted by Anonymous on 11/24/2009 at 8:08 PM ET 45 Points
I was just wondering what careers one can transition to after a stint in market research? Do people often move to more general marketing careers after working in market research? What exit opportunities are available outside of marketing for people who worked in market research?
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  • Posted by koen.h.pauwels on 11/24/2009 at 8:27 PM Accepted
    it depends...i have yet to see a CEO who came from a stint in market research, but after an intermediate stage as consultant, I have seen several colleagues addressing more strategic marketing issues and ultimately make it back as CMO
  • Posted by marketbase on 11/25/2009 at 10:27 PM Accepted
    Agree w/koen.h.pauwels. I've seen market researchers move into sales positions, marketing management, appraisal and even on to their own consulting gig. Just depends on where your interest(s) and motivation lie...

    Best,
    jag
    MarketBase
  • Posted by Gary Bloomer on 12/4/2009 at 7:07 AM Accepted
    Dear Bubba,

    David Ogilvy worked in market research before he started his
    ad agency. In fact, he didn't begin his career in marketing and advertising until he was 38 years old.

    From market research there are all kinds of directions you might
    go in: brand management, strategic planning, media buying, and
    so on.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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