Question

Topic: Other

Unique Marketing Ideas For Call Centre

Posted by Anonymous on 12/2/2009 at 6:33 AM ET 125 Points
I am looking for different marketing ideas to promote our local Call Centre. We provide personal professional telephone answering and complex call handling services to local businesses in pretty much every industry sector. Ranging from large corporates to small one man operations. Using our services minimises the risk of losing business and creates a professional image for our customers. I am looking for a different idea that will really stand out: Currently networking, advertising, e-mail marketing.... just want some fresh ideas!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/2/2009 at 9:20 AM Accepted
    You could appeal to startups by offering your services by-the-call and only after-hours. That way businesses are seeing what you can do for them, but not paying a lot until they need your call centre.
  • Posted by NatashaChernavska on 12/9/2009 at 7:37 PM Accepted
    Hi, Jennah

    The company I am currently working for had some interesting experience with our Call Center lately. We currently have our own Customer Service call center, and outsource telemarketing call center. There was an experiment conducted by forwarding some telemarketing calls from hired agency to our own customer service call center, and the results were unbelievable: 30% more sales.

    We started researching why there was such a dramatic difference. There were two reasons found. One was because our own customer service is much better trained on our products, even though telemarketing company provided training to its workers, it was incomparable with training our own people had.

    Second reason came from one of the customer service representative who did the best among the rest of our CS reps: he said that he just very meticulously followed the script.

    So, one of the suggestion could be: market your call center "we work as your own customer service" making emphasis on a very good training on your clients' services you provide to your reps.

    Good luck!
    Natasha Chernyavskaya.
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