Know-How Exchange : Strategy

Hi shivam_smash

With market overloaded with numerous brands (and pretty dam monstrous players!) it will be very hard to breakthrough. World of personal care is very hard to conquer. It's a very sweet spot. You will need very aggressive marketing and a lot of money for a start. But by all means - DO START. Start with guerrilla marketing campaigns. Start with local market. Start with online samples giveaway. Do whatever you can to attract more customers. you can do a lot within those tree areas I mentioned. Let me know, if you need more help with that, I will give you lots of valuable ideas.


Whatever Happens -
Good luck!
Natasha Chernyavskaya
Artographica
Los Angeles, CA

Hi Shivam,

I think you would make your space in market by focused marketing. You first choose which area you want to cover for example if you want to become whole seller of soap/detergent than make a list of bulk buyers in targeted location. Then you find out the competition in that area. Once you know the competition, use a best approach to reach target audience that can outbid other sellers.

I am sure you would succeed with the right approach. Anuspa, one of the Mumbai based soap manufacturer has succeeded and now enjoying a good market share.

I wish you good luck.

Regards!
Bhawana Agarwal
Freelance Marketing Consultant
Service Categories:
Market Research & Analysis,
Marketing Communications and PR.
[Phone numbers deleted by staff]

If your quality is best - does it make a difference to people? Are things noticeably cleaner? Does clothing last longer (less harsh ingredients)? If you've got something truly noticeably better, then compare your results to your competition. Have 3rd parties independently test the results, measure the difference, and let the people know about it.

"best in market" is a claim you'll need to prove before you can gain market share. Wish that wasn't the case.


Michael

Tell us a bit more about yourself. I have two specialist soap manufacturers on my list of clients and they are both very different, but both quality and up-market. I also have one commodity client at the industrial end of the market.

if you want help we need to know much more - one sells through Fortnum and Masons and Harrods’s, one through its own stores and the other through industrial suppliers and DIY stores.

Steve Alker
Xspirt