Know-How Exchange : Branding

Are you a doctor or medical administrator yourself?

If not, you might want to start by interviewing the administrators in a few clinics and let them talk about their greatest unmet needs. You just ask high-gain questions and listen to what they have to say. Don't sell. And take detailed notes.

After you've completed, say, a dozen interviews, step back and review your notes. You'll be amazed at how much information you will have collected. And there will be words and phrases in what they've told you that will suggest some great names for your software and/or company.

BTW, if you're in Mexico, don't you want the name to make sense in Spanish? Where is your target audience?

Dear jcampuzano,

How does your software help doctors "to attend their consult"?

And what kind of doctors are we talking about? Are they primary care doctors? Specialists? Dentists? Or some other kind of doctor?

And what do you mean by attend their consult? These things matter because they can help give a context and a context can give greater clarity because clarity sells.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Hello jcampuzano,

As a suggestion you could try to name your software program as an abbreviation of for example MCAP (Medical Clínic Administration Program)...

Best regards