Know-How Exchange : Strategy

What are your concerns with this project?

What input are you looking for?

Is there a URL we can visit to check out the site so far and give feedback?

I don't think this is as unconventional as you think. Trawl through the band wastelands of Myspace and you'll find thousands of unsigned non-celebrity musicians there.

You don't state whether the musician's work, his music, is available to listen to or sample on the site. Musicians tend to be aural rather than graphic - will sound samples be available on the website?

Will you be selling CDs at the website?

If he teaches his expertise, will there be any sample lessons on the website?

Hope those ideas help....

ChrisB

Resource for Musician Marketing with great newsletter.

https://www.arielpublicity.com/

Great start - now fleshout what fans need!

The site alone won't attract fans. You have to tell them about the site, give them a reason to visit it, and a reason for them to give you their contact information. Simply saying, "visit my new site" won't do it. Have exclusive information, and participate in online forums (etc.) where (potential) fans hang out. You need a campaign, not just a website.

Setting up your own site is becoming almost unnecessary these days, but I would still do it.

Only about a million other non-signed musicians have tried the same approach as you without success, but you could be the exception. In truth, very few will come to your site no matter how great it is unless they have a reason, which is usually their social network telling about how great it is.

What you need most is a connection with the social network of the target fan base.
Some helpful ways:
- Set up a Facebook fan page and connect with everyone who might have an interest.
- Get as much content on YouTube as possible and link to it.
- Move beyond mom (with all respect intended) and get socially active in social/personal causes that matter to others and not just the musician.
- Participate in blogs, forums, and other places where the musician can establish an identity.

Good luck!

Johnny B.
if you like the advice, read the blog: https://bit.ly/75KkSG

Why reinvent the wheel....
there are plenty of very successful musicians who have done the same thing. Visit their sites and put together a list of best practices...

Facebook facebook facebbook.

Do not waste one minute or opne pennt trying to develop a site that will get no visitors

Facebook is the place to be for this kind of activity.

get a bradned pagea nd a vanity url set up and start getting your fans there.

All the technology is already done for you
its free
its simple to manage
there are billions of potential fans already there waiting to follow your new star :))

The business of building web sityes has almost become obsolete already.

The only place to be is facebook

If you want to spend for some advertising - buy ads on FB :))

If you want to spend money and time for develpment, then develop a simple FB application that is all about your star, make it a game or a musical things that user can add as an app and enjoy.

Once you get your FB strategy going - then get ionto the iPhone apps store ASAP. make sure the downlaods are availabel AND build an iPhone APP to downlaod and play.

I guarantee that these activities will bear 1,000% more fruit than trying to build a web site.

DO not waste one mopre minute GO GO GO FB.

Good luck

Matthew