Question

Topic: SEO/SEM

Quality Score?

Posted by Thatbeit1 on 90 Points
Is their any way to find out what a web page quality score is with google in reference to adword ads?
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RESPONSES

  • Posted by excellira on Accepted
    In the campaign and ad group level you can select the "Keywords" tab. Once selected, above and to the right of the chart you'll see a "Filter and views" dropdown button.

    Click and select "customize columns" in the dropdown.

    In the checkbox list select "qual score" and when saved you'll be able to see the qual score on a keyword level. This doesn't completely answer your question "by page" but your groups should likely be by page anyhow. You can then look down the list to get a gauge as to the quality of the page because the qual score will, quite possibly, be fairly consistent. If it isn't then you'll need to consider moving the keyword to another group. If they're all bad then the landing page needs work.
  • Posted on Accepted
    excellira is correct about how to find your Quality Score in AdWords. But keep in mind that an AdWords Quality Score is based upon a combination of the keyword, the ad, the landing page, and (don't let anybody kid you) the click through rate. If you've got a keyword/ad combination that starts out with a QS of 7 and nobody clicks, you can bet your QS will be 5 soon.
    On a possibly related (and possibly confused) subject, the Google Page Rank is a different score and you don't need AdWords to see it, just use the Google Tool Bar.

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