Know-How Exchange : Branding

We are into manufacturing & marketing of Packaged Whole Wheat Flour. Our Main Customers are Housewives & women above 30 years age. Our product is not unique , its quality is more or less the same as other competitors product. Our Packaging Design is better than others. we dont want to compete on the basis of price as it would make our brand secondary to the high price competitors. Now how can i make our brand work . our main aim is not profit or volumes but to build brand that too with marginal profits. What should be our pricing model & promotional Schemes ?( Keeping in mind that this business runs on a marginal margins of 2%) . How can i pass the pricing benefits to the distributor or Trade mans & not to the consumer. For eg. if i sell for low price to the distributors or wholesalers then they too would sell easily for less to the retailer & so the retailer too would work on low pricing model , again making our product secondary to the high price options in market. generally in case of our product low price to customer means inferior quality product? Please help