Question

Topic: Branding

Branding For Small Companies

Posted by tahir.ahamad on 75 Points
We are into manufacturing & marketing of Packaged Whole Wheat Flour. Our Main Customers are Housewives & women above 30 years age. Our product is not unique , its quality is more or less the same as other competitors product. Our Packaging Design is better than others. we dont want to compete on the basis of price as it would make our brand secondary to the high price competitors. Now how can i make our brand work . our main aim is not profit or volumes but to build brand that too with marginal profits. What should be our pricing model & promotional Schemes ?( Keeping in mind that this business runs on a marginal margins of 2%) . How can i pass the pricing benefits to the distributor or Trade mans & not to the consumer. For eg. if i sell for low price to the distributors or wholesalers then they too would sell easily for less to the retailer & so the retailer too would work on low pricing model , again making our product secondary to the high price options in market. generally in case of our product low price to customer means inferior quality product? Please help
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by ilan on Member
    Your question has nothing to do with branding.
    Everything Randall said above is 100%true.
    You are committing suicide in the marketplace, and you have no good reason for that.
    When you say that your packaging is better...who decided that? market research? the consumer?
    I think that you are very much sales oriented in your approach and not marketing oriented.
    You need to think differently about the entire situation.

Post a Comment